CRC BRAKLEEN 150
We had the pleasure of facilitating the fantastic celebration of CRC Industries flagship Brakleen product. Aligning the brand with Pocono Raceway, both historic Pennsylvania originations paired up to commemorate their 50th anniversaries during the NASCAR Camping World Truck Series CRC Brakleen 150.
Maximizing on this entitlement opportunity by focusing on numerous activations, we're proud to have carried out accompanying social strategies, driver appearances and a multitude of hospitality opportunities for employees and executives.
RICH MAR FLORIST X KYLE LARSON RACING
Race fans are no strangers to Rich Mar Florist. However, we capitalized on our opportunity to elevate the brand by landing them in victory lane alongside arguably the most talented driver in the world, Kyle Larson.
Pairing the two for the NASCAR Camping World Truck Series' first foray on dirt at Bristol Motor Speedway, the partnership has since grown to the historic dirt tracks of Pennsylvania Speedweek, where Kyle maximized brand exposure through two trips to victory lane.
One of the preeminent products in automotive maintenance, we strived to help celebrate 50 years of Brakleen in style.
The brand are no strangers to motorsports, so we aimed to captured the history of the product in the racing landscape, while emphasizing its importance to everyday maintenance professionals. Accompanied by a social rollout, we were able to remind the primarily DIY-er target audience that Brakleen is a staple in every garage.