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TALENT MANAGEMENT

We work with drivers to help them get the most out of their brands. From PSA’s to contract negotiations, our goal is help drivers do more of what they love: Race.

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BRANDING

From logo design to web presence, we want to give our partners a strong brand that will connect with fans and industry professionals alike.

WEB DESIGN

Aside from on-track results, there's no better way to establish your brand than through its digital footprint. We help drivers and organizations make the most of this space, and prioritize making them look as good off the track as they do on it.

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BUSINESS DEVELOPMENT

We act as the conduit between sponsors and partners. We’re always looking for opportunities outside the marketing box, which is a place we feel plenty comfortable. From brand visibility and digital marketing to hospitality, we specialize in making the most out of our sponsorship opportunities.

DIGITAL MARKETING

We’re here to go beyond logo placement and look for creative ways to activate your brand. From innovative content ideas to buzz-worthy experiences for fans, we’re here to make your sponsorship a true partnership.

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WELCOME TO SHELBY PARK

We’re here to take sports marketing a bit further

 
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OUR TEAM

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Rolando Arroyo

President

A former Marine, Rolando has a diverse background nurtured through  his experience in the automotive manufacturing industry.

Rolando brings with him experience in operations, sales, product management, business development and sponsorship strategy.

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Adam Samara

Creative Director

Adam is a New York City-based copywriter and creative director, who has worked at various advertising agencies since 2007. His background includes TV commercials, digital display, social media campaigns and even radio.

An avid sports fan, he’s had the honor of working with athletes like Drew Brees, J.J. Watt, Simone Biles, Lindsey Vonn, Jarvis Landry, and many more on sports sponsorship campaigns for Verizon, Hershey’s and Reese’s.

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Cullen Ronan

Communications Strategist

A native New Englander and newly-minted Charlotte, N.C. resident, Cullen is a communications graduate from Quinnipiac University with his Master’s degree in Public Relations.

Armed with a passion for motorsports, he carries invaluable experience assisting campaigns in the areas of public relations, event promotion, graphic design and digital content strategy.

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